Audience expectations

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Dear Moderator

Dear Moderator, My name is Lily Warrington Candidate No. 1732 , welcome to my A Level Media Studies blog. This is a record of the work I have undertaken for the Making Media (Component 03/04) non-examined assessment (NEA) within the OCR H409 GCE A Level course in Media Studies.  I worked independently  on Brief 4: music video and online to produce a three-minute music video for a fictional dance artist signed to Universal Music, and the working website for my artist. My production is aimed at a culturally sophisticated, 15+ class AB demographic.  Below you will find evidence of my research and planning for this task, including:  * my research into professionally produced music videos and artist websites that are similar in genre, style and form to those proposed in my chosen production brief. This includes:  * My deconstruction, analysis and notes on these professionally produced music videos and artist websites that has developed my knowledge and u...
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History Of Dance Music Videos

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In the mid-60s, US soul singer James Brown developed a new style of music called funk. In soul music the melody and lyrics are central, but in funk the rhythmic groove is central. A funk groove can continue for a long time without chord changes, and funk songs in the 60s often lasted for ten minutes or more. By the early 70s, nightclubs called discos were employing DJs to play dance tracks because it was cheaper than hiring a band. At first they played funk and up-tempo soul tracks, but in the mid-70s they started playing tracks with a new rhythm that was easier to dance to. Another new genre of dance music called techno developed in Detroit in the early 80s when club DJs began making electronic dance tracks. They used drum machines to create electronic rhythms and synthesizers with keyboards to add chords and melodies. Another style that developed in the 90s is drum and bass (or "DnB"). Most DnB has very deep bass sounds, jazzy breakbeat rhythms, and is very fast and a...
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Evaluate the relevance of Todorov's theory of narratology to long form TV drama

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