frame analysis

Justin Bieber - Where are you now



Justin Bieber's newest music video sees Justin teaming up with Skrillex and Diplo to create a video which has 'artistic flair'. Justin invited his fans to draw on each individual frame of his music video to create the vibrant video. The drawings do not have great meaning as a whole, they have been used more for the effect as each drawing is shown for an extremely small amount of time, as well as the video drawing attention because of the process behind it, it also sends a message to his fans.
Certain sections of the video do not show drawing on any frames, this allows the audience to concentrate of the lyrics and view Justin Singing them. This variation makes the video feel very controlled and makes the moments where the cartoon drawing and phrases are shown to be even more eye catching.


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