Key Factors Of Music Videos

Andrew Goodwin
"Dancing in The Distraction Factory"

1. Music video demonstrate certain genre characteristics
2. There is a relationship between lyric and visuals
3. There is a relationship between music and visuals
4. The demands of the record label will include the need for lots of close-ups of the artist
5. The artist may develop motifs on iconography that recur across their work (visual style)
6. There is frequent reference to the notion of 'looking' (screens within screens, filming, cameras) and particularly voyeuristic (pleaser though looking)  treatment of the female body
7. There are often inter textual references - mostly to film, television and popular culture




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