Global Conglomorate: Disney
Global Conglomerate: Disney Different company’s owned by Disney: Disney/ ABC Television Group ESPN, Inc. Walt Disney Parks & Resorts U.S.,Inc. Lucasflim Ldt. LLC Marvel Entertainment, LLC Number of films Disney has made: +619 Most successful film: Frozen- It made $1.219 billion in the box office over half a year of it coming out. T hree key terms: Global media conglomerate – Disney is the second biggest media conglomerate in the world according to ( http://uk.businessinsider.com/the-30-biggest-media-owners-in-the-world-2016-5/#3-comcast--1972-billion-in-media-revenue-28 ) Vertical integration - Vertical integration is when Disney has to produce, market, distribute, and create merchandise for their product. An example of this can be seen thanks to the High School Musical series. Disney produced it in their studios, marketed it on Disney Channel and ABC News by interviewing the cast. Their merchandise included, apparel, purses, make-up, an